If I have seen farther than others, it is because I was standing on the shoulders of giants.
Saturday, April 28, 2007
Evolution of Impossible Is Nothing
The recent Adidas' global campaign has caught my attention. You will know what I mean when you walk into the Adidas stores. The way they advertise is very unique and creative and I like it so much. I've linked some of the athlete stories from www.adidas.com to my blog. The athletes were invited to an art studio with a toy box of art supplies and presented their inspiring stories in their own way.
After telling their stories, they start selling their products:
"Want to play football like David Beckham? Or just improve your game? Whatever goal you're trying to achieve, choosing the right gear is a great place to start."
Well, I don't think it would help as I still can play good badminton with cheaper racquets (not Yonex of course). The difference is very very minor actually.















































Written at 4:02 PM by Kent.